<p><p>A fenntarthatósági címkék hatékonysága jelentősen növelhető egyszerű vizuális módosításokkal, amint azt az Európai Unió „Zöld Levél” bio logóján végzett kutatás is bizonyítja. A bonni, newcastle-i és corvinusi egyetemek kutatói kimutatták, hogy ha a zöld, csillagokkal szegélyezett levél alakú logóhoz hozzáadják a „BIO” vagy az „ECO” feliratot (az ország nyelvének megfelelően), a fogyasztók sokkal egyértelműbbnek, megbízhatóbbnak és hasznosabbnak ítélik a címkét. Az elemzés szerint az átalakított logó közel 90%-os felismerhetőséget ért el, szemben az eredeti, csupán 70%-ot elérő verzióval, ami alapvetően hiányolta az organikus termékekre utaló egyértelmű jelzést.</p><p>A kutatás hét EU-országban, összesen 9500 válaszadóval végzett felmérések alapján hangsúlyozza, hogy a módosított címkék nemcsak növelték a megbízhatóság érzetét, hanem csökkentették a fogyasztói bizonytalanságot is. Érdekes módon az „EU által tanúsított” kiegészítés nem hozott további javulást, ami arra utal, hogy a probléma gyökere az organikus jelleg hiányának kommunikációs gyengeségében rejlik. A második, német résztvevőkkel folytatott vizsgálat pedig rávilágított arra, hogy a vásárlási szándékot közvetve, a csökkent bizonytalanság és a megnövelt bizalom révén befolyásolják pozitívan a módosított címkék.</p><p>A tanulmány következtetése szerint a fenntarthatósági jelzéseknek egyértelműen felismerhetőnek és értelmezhetőnek kell lenniük ahhoz, hogy hatékonyan segítsék a fogyasztói döntéshozatalt. Az egyszerű designbeli változtatások alacsony költséggel és erőfeszítéssel megvalósíthatók, ugyanakkor jelentős hatással lehetnek a fenntartható termékek iránti kereslet növelésére. Az eredmények under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under 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under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under 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under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under 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under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under under</p><br></p>
 <p>Ez a cikk a Neural News AI (V1) verziójával készült.</p>
 <p>Forrás: <a href="https://phys.org/news/2025-08-eu-sustainability-willingness.html" target="_blank" rel="noopener noreferrer">https://phys.org/news/2025-08-eu-sustainability-willingness.html</a>.</p>
 <p>A képet <a href="https://unsplash.com/photos/2-clear-glass-jars-on-white-shelf-ErOdIrDA6b0" target="_blank" rel="noopener noreferrer">Tamara Malaniy</a> készítette, mely az <a href="https://unsplash.com/@tamarushphotos" target="_blank" rel="noopener noreferrer">Unsplash</a>-on található.</p>

A fenntarthatósági címkék hatékonyságának növelése
A fenntarthatósági címkék hatékonysága növelhető egyszerű dizájn változtatásokkal, ahogy azt egy nemzetközi kutatás is alátámasztja. Az EU „Zöld Levél” bio logójához hozzáadott „BIO” vagy „ECO” felirat jelentősen növeli a fogyasztói megbízhatóságot és vásárlási hajlandóságot. A módosított címkék világosabbá és értelmezhetőbbé teszik a fenntarthatósági üzenetet, így elősegítik a tudatos vásárlási döntéseket.